Training with the creator of the category
Water is not just Water ...
Taking what we have learned, we decided to make the new Certified Water Sommelier course into a Hybrid Instructional Course with significantly expanded face-to-face time (via Zoom) between candidates and Dr. Michael Mascha as your instructor.
You can expect 3 hours of face-to-face time with Michael and more if necessary and this will happen during the FOUNDATION and ADVANCED levels and the final CERTIFICATION.
You can sign up and start the course at any time.
The whole course is 100% online, including the certifications. No need to travel.
The course is self-paced with instructional videos, tests, and assignments.
It will take you about 3-4 months to complete the course.
The Tuition is $2,200 with pay-as-you-go payment available available.
REGISTRATION IS OPEN
Email michael@finewateracademy.com to register
A fine water or premium brand doesn't just sell water; it sells a story. This story should reflect the source and character of the water, establishing the brand's unique position in the premium category. There is no "best" water, only the best story for your brand.
Understanding water is crucial to developing a brand's story, character, and position.
The Brand Manager Certification provides the knowledge to make informed decisions in the premium category. The course has two parts: the first covers essential knowledge and foundations, while the second is customized to the candidate's specific brand, with assignments to apply the knowledge to an existing or planned premium brand.
Over the past 20 years, Michael has helped create iconic brands. This course offers a unique opportunity for busy brand managers to gain current insights into trends in the premium category.
If you create a new brand or use words like “pure” in your brand communication, this course is for you!
Water has transcended its traditional role as a basic hydration resource, assuming a nuanced identity marked by terroir-driven nuances, wellness attributes, and diverse experiential dimensions.
This course is for all professionals working with water in any form who want to stay current with emerging trends and paradigm shifts in the perception of water.
Topics Covered: Water is not just water | Sources of Water | Key Concepts: Minereality, Carbonation, pH, Virginality, Hardness, Vintage, Story | Bottled Water Etiquette | Epicurean Integration of Water | Iconic Brands | Bottled Water and the Environment |
The course includes videos and a study guide with information and additional links. There are no tests, and candidates who complete it will receive an ESSENTIAL WATER KNOWLEDGE Certificate.
The Tuition is $225.
The course tuition will be fully credited towards other more advanced courses in the Academy but is not a requirement for them.
The Fine Water ACADEMY has evolved as we have learned much over the last six years working with hundreds of sommelier candidates, HORECA professionals, consumers, and enthusiasts. Video lessons, online tests, and assignments were well received and highly didactical. The idea that you can conduct courses that include tastings online was new in 2018, but we established its possibility and allowed it to be successfully integrated into the curriculum. It worked
I have taken what was learned and decided to make the Fine Water ACADEMY 2.0 a Hybrid Instructional Course with significantly expanded face-to-face time (via Zoom) between instructor and candidates for the Certified Water Sommelier Course. This will happen during the course's FOUNDATION and ADVANCED levels and the final CERTIFICATION session. It will allow the instructional content to be customized to the candidates' experiences and educational goals for the course. I know this is a winning formula, and I have been restructuring the curriculum for the new hybrid model.
Right now, the Fine Water Academy offers the Certified Water Sommelier Course and an Essential Water Knowledge Course designed for all professionals working with water in any form who want to stay current with emerging trends and paradigm shifts in the perception of water. In September, we will launch a Brand Manager Certification Course. If you want to make your brand current after the paradigm shift or use the word "pure" in your brand communication, this course is for you!
Michael created FineWaters in 2002 and is one of the original founders of the Fine Water Society in 2008 . He helped create the premium category and tells the story that 'water is not just water' that is has terroir like wine, can be matched with food and curated by water sommeliers. Michael's global audience consist of F&B professionals, consumers, distributors, media as well as premium brands. Michael is also the author of the acclaimed book Fine Waters - A Connoisseur's Guide to the World's Most Distinctive Bottled Waters called 'an encyclopedia of water, a bible of water' by the London Times.
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Reviews 100 of the world’s most distinct bottled water brands, their sources, composition, flavors, and historical backgrounds, along with expert analysis and full-color photos throughout.
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I have been asked many times in the past to share my knowledge and excitement about Fine Waters.
I have done this through all possible media channels, from tastings to seminars, speeches and training. FineWaters has an extensive online presence and knowledge base as well as and a large audience.
The Fine Water Academy LMS (Learning Management System) will now allow me to do this in a structured way and educate and certify the next generation of Water Sommeliers.
Anyone. Anywhere. Anytime.
The Fine Water Society was founded in 2008 to create a global forum and to further enhance the visibility of Fine Water and convey the idea that water is not just water but a natural product with terroir and unique characteristics.
Barcelona 08 | Vidago 11 | Shanghai 13 | Los Angeles 15 | Guangzhou 17 | ....
Close to 100 premium brands are part of the Fine Warer Society
2018 will be the 3rd year of this competition ....
Members of the Fine Water Society are recognizes on the label
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